The I.C.E. St. Moritz (International Concours of Elegance) is an annual automotive event that uniquely combines culture and lifestyle in the picturesque setting of St. Moritz, Switzerland. Each winter, as Lake St. Moritz freezes over, it transforms into a dazzling white stage for this exceptional gathering. THE ICE ST. MORITZ

Traditionally, the Engadin region has hosted numerous summer automotive events, capitalizing on its excellent roads and ideal driving conditions. However, The I.C.E. St. Moritz breaks away from this convention by embracing the challenges of winter. It offers a fresh perspective on car shows, celebrating the passion for rare, elegant, and iconic classic cars amidst the icy landscape.
THE ICE ST. MORITZ

The event features a blend of static displays and dynamic activities. Classic cars are showcased and driven on the frozen lake, providing a unique experience for collectors, car enthusiasts, and design aficionados. This glamorous yet approachable Concours d’Elegance has even coined its own term for the experience: ""Icestyle.""
THE ICE ST. MORITZ

In addition to the automotive attractions, the event is set against the backdrop of St. Moritz, a town renowned for its winter sports and cultural events. The frozen Lake St. Moritz has historically hosted various activities, including horse races and polo matches, adding to the area's rich tradition of utilizing the lake's frozen surface for unique events.
WIKIPEDIA

For those interested in attending, The I.C.E. St. Moritz is scheduled for February 21 and 22, 2025. During this weekend, the Engadine resort transforms into an open-air playground, delighting visitors with a distinctive blend of automotive elegance and winter charm. "