THE ICE St. Moritz 2025: When Horacio Pagani Himself Glides Across the Ice

There could hardly be a more sophisticated venue for a car event than the charming Swiss village of St. Moritz, situated at over 1,800 meters above sea level. A dream destination for those who love the combination of breathtaking mountain scenery and luxury. Once a year, a truly unique winter spectacle takes place: festival tents are set up on the frozen lake, and the ice transforms into a racetrack and a stage for some of the world’s most exclusive cars. Streetwheelz1 was on-site to document the highlights of this extraordinary event.

When speaking with car enthusiasts and classic car fans throughout the year, some wave it off as soon as THE ICE St. Moritz is mentioned. To them, the event appears too luxurious. Those who own classic cars, restore them with their own oil-stained hands, meticulously maintain them, and dedicate much of their lives to these special machines often prefer things to be simpler, more purist, or down-to-earth. There is nothing wrong with this modesty, and everyone has their own perception of what makes a true car enthusiast or on what kind of stage special cars should be presented. Yet, THE ICE St. Moritz is a multifaceted event that, beyond showcasing high-caliber automotive models, also offers an enjoyable lightness of being. It is a vibrant celebration of life.

The event is well-organized and by no means just a gathering place for the rich and famous from around the world. Of course, there are affluent spectators in elegant attire, sipping Champagne and Aperol Spritz. But there are also young car spotters and influencers, curious individuals, and entire families who are just as excited about the event.

Day 1: When the Racing Cars Roar in Idle
Under a bright sun, the classic cars on display shone on the ice surface. From different corners, the roar of engines could be heard, and open engine hoods gleamed under the dazzling Engadin sun. The air was filled with the scent of fuel. Around 50 vehicles were exhibited, each exquisite in its own way. The static display of the cars certainly built anticipation for the following day when they would take to the arena.

When the Pagani Hits the Track
A preview of the track action came from an unexpected source. Streetwheelz1 had visited the Pagani Museum and workshop in Italy some time ago. Learning about the production of these hypercars and seeing them handcrafted is fascinating. But in the end, practice surpasses theory. As a fan, you want to hear the sound of the engine starting, enjoy the revs, and see the acceleration in action. This was made possible at this year’s THE ICE St. Moritz 2025. Horacio Pagani himself was not only present at the event’s Pagani exhibit but also took to the track in a silver Utopia. Alongside a black Epitome, he completed several laps—already an impressive sight on a normal asphalt surface. But on a frozen lake, covered with a layer of snow, it took on a whole new dimension. The sound of the engines, the way the Epitome took corners and slid sideways across the snow, pulling off spectacular drifts—it was epic. And then, the realization that the creator of this car brand was personally pushing his carbon-fiber vision across the snow—that was priceless.

Day 2: When Classic Cars Drift Across the Snow and Splash Through Puddles
The second day of the event was pure dynamism. During the Classic Car Rally, millions of dollars’ worth of cars took their laps, and one must admit that not only hypercars look good when they drift. There were some astonishing maneuvers from classic car models—cars you typically only see in museums, protected behind “Do Not Touch” signs. Here, however, these historic vehicles tackled the uneven frozen surface at considerable speeds. Occasionally, a model would go into a spin or even get stuck in the snow. The actions weren’t overly reckless, but the outrageously expensive models were also not handled with excessive caution. At times, it might have been painful to watch, but at the same time, it was refreshing to see these high-value cars doing more than just sitting pretty—they were being driven hard.

When $15 Million Plows Through a Puddle
One of the unique aspects of THE ICE St. Moritz is the unexpected, unofficial highlights that happen away from the main stage. Take, for example, this moment: Near the lakeshore, where the ice was about 60 cm thick, some meltwater had accumulated. And after the event, classic cars began driving straight through these puddles. It probably wasn’t particularly risky, but it was certainly spectacular. It’s rare to see a $15 million Ferrari 250 GT California Spyder SWB (1960–1963, 55 units built) splash through a large puddle. Likewise, a $10 million Bugatti Type 59 (1934–1935, only 8 units produced) fearlessly made its way through the 10–20 cm deep water. Witnessing such moments live was truly a gift.

Excitement Beyond the Main Stage
Even away from the main stage, there was plenty going on. Again and again, cars appeared that put car spotters in high spirits. Some of the expensive models arrived before the event by truck, while others drove in themselves. Additionally, some brands that weren’t officially part of the event made appearances, much to the delight of car spotters. At the edge of the village, RIMAC strategically positioned two Rimac Nevera and a Bugatti Chiron Super Sport in a parking lot for public viewing. A green Lamborghini Sterrato with a roof box repeatedly drove up and down, drawing attention. And then there were the three Koenigsegg models that made an appearance. For a while, a Jesko Absolut was parked in front of a hotel with its door open, allowing enthusiasts to get a closer look.

The many tire tracks on the St. Moritz Lake have long since melted away, but the unforgettable memories of this event remain.

More About the Event:
https://theicestmoritz.ch

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